Experience the revolutionary Dia Color 60ml by L’Oréal Professional, a game-changer in the world of hair color L’Oréal Professional discovered the origin of dull hair: progressive melanin loss. This lead them to create Dia Color – the first 92% natural origin demi permeant color to reverse melanin loss effects. Features: Provides 6 weeks of gloss colour Up to 70% grey coverage 100% true-to-tone natural reflects Gives hair 3x more shine No ammonia or silicone
